Author: Jay Emery

‘IS IT BECAUSE I’M UGLY?’

‘IS IT BECAUSE I’M UGLY?’

Posted by | Apr 6, 2018 | , , |

… SHE SAID AS I DECLINED HER OFFER There is no doubt in my mind that polarising your prospects is something you need to do if you want to get outrageous results from your marketing activities. The big mistake everyone makes is that they try to aim their marketing at everyone equally, expecting the average Joe to take them up on the offer. This strategy is weak because no one wants to feel that they are average. And, more importantly, average does not have the resources to pay premium prices. I was flying to Glasgow on an evening flight,...

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ADVERSITY IS THE MOTHER OF INVENTION AND CREATIVITY

ADVERSITY IS THE MOTHER OF INVENTION AND CREATIVITY

Posted by | Mar 7, 2018 | , |

Ever noticed that whenever something goes really badly wrong, how you somehow manage to jump into gear and get shit done? It’s fair to say that most of the time we are looking for that status quo where life just seems easy and a cruise, where you go to work, earn money, and go home happy, easy life. Then all hell breaks out and the shit hits the fan, and you wonder w t f, what now!!!! A friend and long term mentor of mine once said: ‘When the shit hits the fan and you need to get stuff...

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FEAR

FEAR

Posted by | Feb 22, 2018 | , |

As I write this, I’m coming to the end of my annual ski trip with 2 long standing friends, but this year has been different- I’ve found myself holding back. What me? Never! I’m not the kind of person that ever holds back. After all, on ski slopes there is nothing that fazes me – ever, no slope too steep. Yet, when I look at the times that I have, for the runs that I have done, there is a marked difference between this year and last year. Last year I was clocking 120 km/h on-piste and anything below...

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THE E-MYTH REVISITED – MICHAEL E. GERBER

THE E-MYTH REVISITED – MICHAEL E. GERBER

Posted by | Feb 1, 2018 | |

I guess everyone has a book that they refer to as their ‘eureka’ book; the one book that gave them a new look at the way things should be done, a new awakening. I can remember exactly where I was when I first listened to this book. I say listened, as I very rarely get the opportunity to pick up a book and flip pages. So instead I have a monthly membership with Audible and once a month I download a new audio book. The E Myth was also the first book I listened to through Audible. ‘So what’s...

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NEW YEAR’S HOCUS POCUS RESOLUTION BS…

NEW YEAR’S HOCUS POCUS RESOLUTION BS…

Posted by | Jan 20, 2018 | , , |

How many times have you sat down over the Christmas and New Year’s period and set your one big New Year’s Resolution?… “I’m going to get fitter or go running, join the gym, lose weight  etc etc.” Well, it would seem that you’re not alone. Gym membership soars and they make a killing selling yearly subscriptions! For the first 2 weeks, the gyms are full to bursting, and then the rot sets in. My guess, is that for most, they are not setting a goal that they even want to achieve. So what’s the point? In their minds, because...

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