Author: Jay Emery

For some, getting new customers is easy, for others it’s not. Some have an abundance of prospects or enquiries which they easily convert, and others do not. I guess if you’re cruising then this may wake you up a bit, and if you’re struggling this could help you re-focus. The key is understanding what your customer life cycle is, and what key stages there are in the journey; then moving them through your funnel, from lead to hot prospect and then ultimately into customer and beyond. Most people I talk to have no idea what I’m talking about when...

. . . Says Dan Kennedy, author of the ‘No BS’ series of business books. The journey took almost 45 hours’ door to door and most people thought, “Jay, you poor bastard, I’d be tearing my hair out”. And yes, to most it would seem like a nightmare, it’s all about perspective. So many people said, “if you travelled Business Class you would not have had that problem”, but I can’t see a problem. Flying doesn’t stress me like so many others and I get so much done. So, I was travelling to Cleveland for a 3-day seminar with...

OK, so maybe I worded that badly. Last month I tackled the death of websites as we know them, and since publishing that article, many of my peers have shot me down, in much the same way as a blasphemer would have been in the dark ages for saying there was no god or that the earth was round. In fact, at the time of writing the article, I had employed the services of one of the top UK digital agencies to help with my click-through conversions to boost the effectiveness of my online advertising. From the start I...

So why will smart marketeers no longer bother building them? For the last 2 decades we’ve been told that websites are your shop window to the world, and, in that time, a whole industry employing millions of people worldwide has been created in just this one field; your digital and online presence. Yet within 5 years, I predict that smart marketeers will move from conventional web-based marketing into very specific, targeted, nowhere to browse, direct response marketing. Whilst this may seem new to you, to me it seems as obvious as blue sky in the Caribbean. The interesting thing,...