Author: Dave Dean

UP CLOSE & PERSONAL – JAMES DANIEL

Hello and welcome to Up Close & Personal. Yet another interview with an extraordinary entrepreneur. Today you’re listening to Dave Dean and I’m with somebody I’ve had the pleasure of knowing for some 8 years or so now.  When he and I first worked on a new idea I had, where I wanted to create magazines for one off events. And who better than to work with to create the copy and content for that, than the gentlemen we’re going to speak to today. He has also worked with far more prestigious clients than myself, and I’m aware he’s worked with...

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DON’T SELL… MAKE YOUR PROSPECTS WANT TO BUY!

Every business owner I meet says they’re not a salesman. Yet in most cases, they are the best person in their business to sell their product or service. They’re just nervous of closing the deal, and they always ask if there’s a trick or technique I can teach them. I don’t think there’s a magic wand you can use as every situation is different, but I do think there’s a process you can use that will definitely increase your odds of closing a deal. To me, selling is like coaching… you should spend more time asking questions than providing...

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THE POWER OF GREAT COMMUNICATION

The single biggest problem in communication is the illusion that it has taken place… George Bernard Shaw I must admit, as I write these words, I feel a little hypocritical… I must confess that I’m not the world’s greatest communicator. But I am working hard on becoming the best communicator I can be. Why?  Because I know that skilful communicators can work miracles in their business and personal lives. Effective Communication is a critical component of mastering success. By mastering the art of communication we will increase every level of performance in our life. We should take every opportunity to...

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A Life by Design

Understanding SMART Goal Setting As I young man I wanted to be an entrepreneur. I watched Richard Branson become hugely successful and he became my first aspirational character. But for a lad from the South Wales valleys, living in a council house with both parents unemployed, this was about as far from ‘realistic’ as me going to the moon! But it didn’t stop me dreaming… though back then, I had no idea how to create a vision, set goals and make a plan. Fast forward 40 years or so and I’m far more aware of what needs to be...

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WISDOM IS… KNOWLEDGE APPLIED

In 1992 I read a book that was to change my life for ever, well actually, I listened to the tapes (for those of you born after the mid-nineties, cassette tapes were our version of digital audio) It was called The EMyth and it was written by one Michael E. Gerber. I’d been in business just two years and had made almost every mistake in the book. Gerber explained in no uncertain terms, I was technician who had suffered an entrepreneurial seizure. He also explained the only reason to start a business was to sell it, and if I...

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