Author: Andrew Stace

If you had to describe your perfect customer, how would you describe them? Have you ever taken the time to work out what demographic your best customers belong to? If you were asked to create an avatar of your ideal customer, what would it look like? What defines your ideal customer? Let’s take a look at some of the markers that can help us tailor our marketing, sales and qualifying processes to ensure that we get in front of as many ideal customers as possible. Attracting the right kind of client is important, but attract the wrong ones and...

I’d like to share with you the simple yet profound awareness’s that gave me the confidence to build a £1,000,000 sales machine in my business. (I use ‘salesman’ in inverted commas! That term often has a negative connotation in today’s world, creating images of a snakeskin oil selling manipulator who will try every trick in the book to get your cash!) Life = Selling Many of us are influenced that selling is a manipulative way of getting people to do what we want them to do. Being tricked into parting with our hard-earned money. That’s the darker side of...