START WITH WHY – SIMON SINEK
Wouldn’t you like to call a job you love, your own? Although just about anyone would answer “yes” to this question, in reality most people don’t even entertain the possibility of loving their work. But is it really impossible? Can’t we all find some task that fulfils us? Yes, we can. But only by looking for something that excites us, something we believe in. In short, we need a WHY – a goal or purpose that gives our lives a deeper meaning and makes everything else secondary. Simon Sinek, the author of this book, is a good example. Although...
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