Author: Michelle Dean

John C. Maxwell is a prolific best-selling author who focuses on leadership. In this book John shows a step by step guide to becoming a true leader with a lasting influence by using engaging real-life anecdotes and inspiring quotes from successful leaders.  He also describes key pitfalls that may be holding you back and explains how to overcome them. If you’ve ever worked for someone who thinks that having the word “manager’, ‘director’ or ‘owner’ in their job title automatically makes them an excellent leader, then you’ll know that such people are usually the most incompetent leaders imaginable. The...

Here, Neil Rackham shows you how to handle big and small sales and seal the deal. After some 12 years of research and 35,000 sales calls, Rackham has perfected the ultimate sales technique; and now you can benefit from it. The key to stealing the deal in any sales call is SPIN, an acronym that describes questions that explore the situation, problem, implication and the need-payoff of any sales situation. Of course, asking the right questions is just one part of making a successful sale, but you won’t close any deal if you don’t set yourself up for success...

Today’s consumer markets are so flooded with endless options that it can be hard for new products to take hold.  That’s where the concept of oversubscription comes in.  Instead of competing with giants, you have to carve out your own market and create a loyal customer base that will be clamouring for every product you release – So much so that demand will exceed supply and you’ll become Oversubscribed! From focusing on innovation to maintaining great customer relations, Priestly offers a lot of different ways to get our brands to stand apart. There’s nothing mysterious about this since it...

In Scaling Up, Harnish helps us discover the secret of successfully scaling our business. It’s no secret that every year a sea of companies is born around the world.  Most fail within a few years; some make it a bit longer.  Only a small number of them grow to become big, successful game-changers.  Why? Well, as the author asserts, even if we have a great product and our business is going well, scaling poses important, and often unexpected, challenges to any company that wants to grow. It’s a paradox.  Getting bigger should make things easier, shouldn’t it? More brains,...