Author: Dean Thistleton

I’M BACK AND I’M FULLY FOCUSED

Over the last 12 months I’ve been writing and sharing with you chapters from my book Scratch to A Million. This first book of mine has now been to the copy writers, has a registered ISBN number and is ready to go to print. I hope you enjoyed reading the strategies I used to develop and grow my businesses, and that you’ve taken some golden nuggets of information from it, that you’ve been able to apply within your business to help it develop and grow. I’m now looking forward to writing my next book, 1-3 million. Again, this will...

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Building A Business From Scratch – Part 14 Continued. . .

I decided I was going to do the marketing and that we would employ a shop manager. I took on my brother, Daniel as the shop manager. I threw him in at the deep end so to speak. He was strategically placed in the office where he had the support of other experienced staff with excellent technical knowledge so he could learn and grow as the shop grew. His role was to process orders and run the backend of the website by adding new products, changing pricing and adding special offers. I had a half decent understanding about marketing,...

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BUILDING A BUSINESS FROM SCRATCH – PART 14

I had already identified who the 2 engineers would be and when I made them the offer to join our fast-growing company they did with no hesitation. Once again, I laid out the vision of the company and the opportunities in the future for them to grow and develop within the company structure. In a very short period of time we went from a one-man band outfit to 5 employees. This felt fast paced and with the infrastructure that came with it there were also times when I would sit back, take a breath and think that my monthly...

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BUILDING A BUSINESS FROM SCRATCH – PART 13

Whoever said it would be easy. . . Set yourself some goals, stay quiet about them and implement them. Time is the only commodity money can’t buy and we certainly can’t get it back. Choosing how you spend your time and making the most of your time is the most important decision you’ll make. There are going to be days where you don’t want to show up because you are under pressure or feeling the pinch from deadlines. These will be tough times and tough times are sent to test us and shape who we are and who we...

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BUILDING YOUR BUSINESS FROM SCRATCH – PART 12 CONTINUED

Stage 2: The second stage action items to tackle now are: Creating a site map. List of all main topic areas of the site, as well as sub-topics, to develop a consistent, easy to understand navigational system. Determining what resolutions to accommodate. As mobile adaptation rate is increasing, you may want to consider responsive design. This approach enables a site to seamlessly adjust on any screen, like a desktop, tablet or smartphone. Plan your content. Knowing what you want to communicate and how much content you have will help guide the design process. Stage 3: This stage will be...

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